Social Marketing Vs. Environmental Education

Social Marketing is the systematic application of marketing techniques to achieve specific behavioral goals for a social good (i.e. recycling, energy use, etc.) Environmental education on the other hand develops knowledge, awareness, attitudes, skills, and environmentally responsible behavior. It teaches people how to think, not what what to think. How and when do you use social marketing or environmental education? When is each type of campaign or program beneficial?

Water

Climate Change

Air Quality Conversations

Are you preparing air quality educational materials? Do you have questions for air quality or education experts? Do you need more information about how to benefit from education in your agency? Post questions, connect with other leaders in air quality, and start talking about how education can help you!